Hauntingly Good Beer Can Labels

Beer cans were designed to be themed after two haunted locations with an important history to the city. Here you can see both designs in 3D and flat labels. (Flora Hall Is Only Featured For Portfolio Purposes Only. This Is Not A Real Product.) The can designs were then placed on models in Cinema 4D and animated. The labels were illustrated in Adobe Illustrator and follow LCBO label guidelines.

With extensive research on Ottawa's history and on haunted locations two beer can concepts were decided. Then several sketches were created based on the concepts.  For Saintlo Inmate Ale an illustration based off one of the jail's entrances was decided. For King Séance Pilsner the window view of the spirit was decided.

Once can concepts were decided the creation of the package design was done in Adobe Illustrator with their chosen palette. The theme was Ottawa haunted locations and the colours were chosen to be halloween themed. Fonts were chosen to match the locations the cans were based on. After final details and sketches were added the cans were created in cinema 4d and animated to showcase the can's final designs.