Local Brockville Bakery Branding
Classic family owned bakery new logo design that fits perfectly with the atmosphere of Tait's. The green and serif fonts were inspired by the original logo and bakery interior. Client requested new logo, alt logo, stationery and business cards.
Creation Of Designing The New Logo
Being familiar with the bakery I wanted to make sure to create a logo that best fit the bakery. Their old logo was crowded and didn't scale down well which would affect recognition. Tait's is known for their breads so it was decided to be the focal point of the logo. The serif font was inspired from the original font that was also serif. The colours were also inspired from the interior and exterior of the bakery. I wanted to make sure the logo best suited the restaurant and could scale down easier.
Final Design Mock ups
The mockups are examples of other applications that will work with the logo.
Final Thoughts
Overall creating a new logo for a Brockville favourite was fun and I enjoyed learning about the history of Tait's. Taking inspiration from the original logo and the bakery itself was a challenging but fun experience. I am glad with how it turned out. If I could change one thing it would be the style of the bread. I would experiment more with including a more detailed bread texture.