Luxury Bijou Luxe Logo

The process started with extensive research on tailoring, the company's values and goals. The desired look of the logo was to be playful, clean and colourful. The focuses was to make the logo represent what Bijou Luxe is. They are a children's clothing company and are known for well tailored clothes. The chosen font was to be fun and cater to their target audience. The button added was to represent tailoring. Once the colours, font and concept was chosen the logo was created in Illustrator. The colours of the logo and the flow between letters in the font matched both the luxury aspects of the brand and attracted the correct target audience.